Categories
Influencer Marketing Events

Star Ferry X TO-FU Oyako

【To celebrate 125th anniversary – Event Marketing】
TO-FU Oyako! is one of Japan’s most popular characters in the toy world, created by the DEVILROBOTS based in TOKYO.

To Celebrate 125th anniversary, we launched a large poster of 100 TO-FU plus 25 customized TO-FU characters of Hong Kong fans to ride the ferry together.

Shin Kitai, the art director of DEVILROBOTS, and TO-FU Oyako are invited to celebrate together. Even single-songwriter Ho Pui showed up as a surprise guest to present a special stage to the public, these distinctive events brought the 125th Anniversary celebration to the highest.

Categories
Social Media Management Influencer Marketing Events

雞仔嘜 Chicks

【雞仔Truck感謝祭!從「衫」認識雞仔嘜,點止內衣咁簡單!】

Brand Extension – Standing out from the traditional mindset of underwear, we create a fascinating marketing campaign aimed to impress our existing and new (young) audience for Chicks. To reshape the brand’s personality and build brand loyalty, we invited a foreign model to be Chicks’ “fitting specialist”. This has become a hot topic spreading around on multiple social media platforms.