【雞仔Truck感謝祭！從「衫」認識雞仔嘜，點止內衣咁簡單！】

Brand Extension - Standing out from the traditional mindset of underwear, we create a fascinating marketing campaign aimed to impress our existing and new (young) audience for Chicks. To reshape the brand’s personality and build brand loyalty, we invited a foreign model to be Chicks' "fitting specialist". This has become a hot topic spreading around on multiple social media platforms.